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10.8.2010 Master Class 2010 Crowne Plaza Hotel Tel Aviv
OMC Israel hosted hair stylists from the center of Israel at the Crowne Plaza Hotel in Tel Aviv. To presentOMC Israel hosted hair stylists from the center of Israel at the Crowne Plaza Hotel in Tel Aviv. To present the HD collection for Summer 2010, senior hair stylists including Motie Rubin and Rafael Rubin presented the collection which they chose to show with the use of BOTEA products. The President of OMC Israel, Roman Rubin explained that this collection would be presented by the Israeli delegation at the World Championships in Paris this year. HD - High Definition is a revolutionary technology that is currently being developed worldwide.

Development on the level of moving from black and white to color. In actuality the HD collection was developed with the inspiration of technology from the next generation. it is sharper, more precise, focused, natural and alive. The hair designs in the collection come from the world of high fashion and post-modern architecture. The collection is defined by warm and cold colors together. The seminar was the first in a series that will take place through the end of 2010 in several israeli cities including Tel Aviv and Be'er Sheva

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